Opening Remarks In modern fast-paced business world, maintaining an edge of the competition is crucial. Market research has always been a core approach for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this process. AI-powered tools are reshaping how businesses collect, analyze, and utilize informa

Overview Social media marketing is evolving dramatically in recent years, shaped by shifts in technology, user behavior, and business needs. A major transformation in the advertising sphere is the rise of artificial intelligence (AI). AI’s potential to reshape social media marketing is capturing the attention of organizations and marketers global